The topic of this week’s Fashion Promotion seminar was Brands and Branding. Following a two hour lecture and three hours of group work if I claimed to have been enthusiastic for the seminar then I would be lying. A coffee and a vitamin water boosted my energy though and when the seminar began I became instantly engaged. The task was to imagine that we, as people, were brands and create a mood board of images that represents who we are and what differentiates us from others – our brand identity.
At first I was quite apprehensive to start because, to be honest, I think of myself as a relatively boring person who likes similar things to most girls my age and didn’t really know where to start. Then Anna said you can include things that you love and aspire to as well as characteristics you may already have and activities that you do, which gave me a prompt.
I began by using Pinterest to find images as it’s a site that I often use for inspiration but when I struggled for ideas of what to search for I decided that I would use my tumblr account as the images I reblog reflect my personality. This definitely helped me as most of the images on my board came from there.
Regarding the content of my mood board, I firstly included fashion items that I hope to own in the future including a black Chanel Boy bag and black patent Christian Louboutin shoes. As well as representing what I aspire to, I believe these items also reflect my personality as they show that I like quite timeless pieces. I also included housing and interior that I aspire to as well because I think that how people decorate their houses can define their personality. I then moved onto adding images of what represents me already, these included: iced coffee as it’s one of my favourite drinks, Zara as it’s my favourite place to shop, a book as I enjoy reading, Charlotte Tilbury make up as it’s my favourite beauty brand and more. I liked the outcome of my mood board in the end but I feel like for the amount of time it took me to create it doesn’t show how I differentiate from others very strongly. I think that a viewer could interpret and understand some aspects of my personality but it could be improved by adding stronger images to emphasise certain characteristics of mine.
After creating the mood board we had to try and come up with a logo for our brand. This was more difficult than creating the mood board as the logo is one of the tangible aspects of a brand that stands out the most and is often how consumers identify brands.
I used my name in a bold, capitalised font which looks minimalistic yet elegant and timeless. Then, inspired by Chanel’s interlinked mirrored C’s, I took the initial of my surname and flipped it before placing it in front of the start of my first name to connect them both. If I had more time to work on my logo I probably would’ve experimented with getting rid of my full first name and only using my initials as I personally prefer shorter/smaller logos as they look cleaner.
The final task to do was to create a brand onion but because I spent longer on the mood board I didn’t completely finish mine so I didn’t want to post a picture of it but I felt like using words to define my brand values and personality helped me to think of more ideas of images for the mood board that would portray my identity stronger. From this I learnt that I need to manage my time more effectively next time so that everything is complete.
To conclude, I found this seminar particularly insightful as it shows how much effort goes into branding making sure that both tangible and intangible aspects of the brand strongly represent their identity and differentiate them from their competitors in order to succeed in their chosen market.